When the time comes to choose the best Yearbook Company some schools are faced with a dilemma. There are so many publishers out there offering great service that it can be hard to choose. Many schools stick with the old tried and true, which is not all that bad, but when it comes time to change things up a bit for the sake of the budget, this is where it can get tricky.
Here are some tips that should make choosing the right Yearbook Company for your school just a bit easier.
Define Your Requirements
By defining what your requirements are, you will be eliminating those companies that may not be able to deliver on them. It may be that your yearbook advisor and staff need user-friendly software, software that can be used online, the ability to share files, tech support and training, a personal account representative or marketing and fundraising assistance. Those on a tight budget typically need to know that there are not going to be any hidden fees assessed, and some require a quick turn-around on production. To find out if a Yearbook Company can deliver on all of your needs, just ask.
Define Your Budget
Defining what your budget will be for the year is one of the most critical elements in its creation. To do this, determine what parents will be willing to pay in order to provide their child or children with yearbooks. You will also need to include the amount the school has set aside for the production, and how much you feel you will be able to get from fundraising efforts. Being realistic will help prevent you from going over your set budget.
When looking for the best Yearbook Company, it is important to get references from other schools and search through review online. As you speak with publishing companies, make sure to request references from them so that you can contact previous customers. Don’t forget to speak with the references.
With the above information and careful preparations, you should be able to make a decision about which company you would like to print and bind your yearbook. Good publishers are easy to work with, and help make this as smooth a process as possible. They understand how important this publication is to students and will do everything they can to help you create the very best yearbook possible and stay within your budget.