If sales on your yearbooks, both past and present, are on the decline, it is time to take matters into your own hands. Think out of the box when getting the school yearbook topmost in the consciousness of your schoolmates and their parents as well as your teachers.
You will find that there is no such thing as overexposure when it comes to marketing your current yearbook, be it a high school yearbook or a middle school yearbook. Yes, even elementary yearbooks, which parents tend to buy not only for their children but for themselves as well for sentimental reasons, will benefit from the following out-of-the-box marketing ideas. Think of it as getting your yearbooks out there in ways that your grandparents did not even think of – or at least, you will be giving their marketing ideas a 21st century touch.
Stickers on Soda
If your school has a vending machine selling all types of cold beverages like soda, you can tap into it. You can either:
• Place a poster on the vending machine or on a wall nearest to it advertising the yearbook. The poster must ideally have the yearbook covers shown on it to give students, parents and teachers the encouragement to purchase the annuals. (One of the most popular yearbook ideas nowadays is to have two covers – one at the front and the other at the back. You must coordinate with the yearbook company on this matter.)
• Place individual stickers on the soda can, which will generate more buzz than the poster idea. Ask permission from the staff in-charge of the vending machine for permission to do so. Keep in mind that your main goal is to make the yearbooks seem like a part of student life in a similar manner as getting soda from the cafeteria vending machine.
If you are only starting on the project, you can also use the same tactics to generate ideas including the yearbook design and the yearbook layout. It’s never too early to generate buzz for the annuals. Unlike military cruise books and navy cruise books, annuals must be sold for a price instead of being distributed for free, thus, the marketing efforts.
Stuff the Lockers
To get to the heart of the students in relation to the school yearbook, you can try the locker approach. Basically, you will print fliers advertising the printed yearbooks and then place these ads inside the students’ lockers or on the exterior of the lockers. Now, that is surely hard to miss considering that students pass by their lockers at least 2 times a day.
But why stop there? You can also print personalized fliers like, “You’re featured in the yearbook twice but you have yet to purchase it. Get one now!” You can have the yearbook publishing company print the fliers or you can do these fliers on your school and home computers.
Indeed, let your imagination rip when marketing your yearbooks from one school year to the next. That’s the only way to recoup the costs of production while also preserving the best memories of your school years.