Choosing a Yearbook Company

Your school yearbook is a memory book that you and your fellow students will treasure for many years to come. Imagine, showing off the goofy hairstyles and clothing to your children! If you are lucky, some of the styles will have come back and you will instantly be a “cool” parent! While most high school yearbook staff are not thinking about marriage and children, they are thinking about publishing a quality book and this is where choosing the right yearbook publishing service is crucial.

Reputation

There was a time when this type of service was provided by the same local printing company year after year. However, today we have the internet, which provides you will a plethora of service providers to choose from. Along with plenty of providers to choose from you have instant access to reviews provided by previous customers? In as little as 30 minutes, you can compare the services of several different publishers and read reviews on all of the above. Start narrowing the field by selecting only the companies with overwhelmingly positive reviews.

It is important to note that not everything you read in an online review is truthful. Unfortunately, there are unscrupulous people in the world who will pay for positive reviews from people who have never used their service, so the reviews are merely you starting point.

Years in Operation

When you visit a yearbook publishing service website, first head over to the about page. Here you should be able to find out who you will be working with and how long they have been in business. Desktop publishing and simple website creation software has made it easy for even novice publishers to appear professional, so make sure you are dealing with a company that has been in business longer than a week!

Options

How many options does the yearbook printing company offer? Are they geared more toward large schools, which mean they may charge a premium for orders below 50? What you will need from a printer is going to depend a lot upon how you design your yearbooks. For instance, are you looking for hardcover yearbooks with a full color cover and personalization?

Pricing

Money has become a precious commodity both for school systems and parents of students. This means being very careful with the yearbook-printing budget. It goes without saying that you should carefully compare pricing between several publishers, but remember there are things you can do to keep the costs reasonable as well. For starters, check and then re-check the final files before you send them in for yearbook publishing. Revisions and another proof copy will cost you extra so to the best of your ability get it right the first time!

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