Monthly Archives: December 2012

Tips on Organizing Your Sales Events for Elementary Yearbooks

  Sales events conducted during parents’ assembly are the latest tactics in pushing elementary yearbooks off the shelves and into the bags of the students, in a manner of speaking. These events are essential in most cases because parents are …

Creative Selling Tactics for Elementary Yearbooks

  Kids nowadays are discerning of their purchases with most preferring to buy toys and gadgets instead of elementary yearbooks and we certainly cannot blame them either. Yearbooks seem obsolete considering the prevalence of social networking sites like Facebook and …

When Tragedy Strikes and Yet the School Yearbook Must Go On

Unfortunately, tragedies can happen during the school year before, during and after the final proof of the school yearbook have been submitted to the yearbook publishing company. Students, teachers and non-teaching staff can die through natural causes and foul circumstances, …

Tips on Making Attractive Yearbook Covers

We all know the adage about not judging a book by its covers but by its contents. In the case of yearbook covers, however, it cannot be helped that readers will make their preliminary impressions based on the quality of …

Pre-Designed or Personalized Yearbook Covers

  Yearbook covers, like it or not, can make or break the sales of your annual publications and for obvious reasons, too. Think about it: Who wants to buy a yearbook with an ugly cover regardless of whether he is …

Grids in the Yearbook Layout Make Life So Much Easier

After agreeing on the theme as well as the articles, photos and captions for the high school yearbook, the next step is deciding on the its layout. Keep in mind that the most effective yearbook layout area easy on the …

Libel Red Flags in the Yearbook Publishing Process

Libel charges are not exactly happy events for everybody involved in the yearbook publishing process – and for good reasons, too. Aside from the time, energy and money spent on the legal process, the possibility of jail time and monetary …

Libel and Yearbook Publishing: Tips to Avoid Joining the Two

Libel and yearbook publishing do not seem to mix considering that the individuals behind these annual publications are young amateur high school journalists. But a keen understanding of libel laws should be acquired by these journalists so as to avoid …

Going Interactive with Navy Cruise Book

Most Navy cruise books are done in the traditional paper-and-ink format. This is, of course, all well and good considering that the experience of turning the pages, touching the photos, and reminiscing the good old times with a cruise book …